A Decade-Plus of Milestones in Philippine IT

The celebration highlighted the brand’s resilience and pivotal role in the local IT landscape since its establishment. Founded 12 years ago by visionary leader Jenny Ligones, Third Pillar quickly became a trusted partner, empowering Filipino companies across various industries with best-in-class Salesforce products and services.

Third Pillar with Salesforce. Third Pillar is a Summit Partner.

The company’s journey is marked by significant growth and strategic partnerships:

The Founding Vision: Starting 12 years ago, Jenny Ligones established Third Pillar with the goal of bringing world-class Customer Relationship Management (CRM) solutions to the Philippines, making it a pioneer in the local Salesforce ecosystem.

Third Pillar Customer Events through the years

Strategic Acquisition by Globe: In 2020, the brand achieved a major milestone when Globe Telecom acquired a majority stake. This partnership significantly broadened Third Pillar’s reach and strengthened its position, allowing it to provide a more comprehensive suite of cloud offerings and digital solutions to enterprise customers.

A collaborative journey of Third Pillar, Yondu and the NCS Group

More Than a Brand: A Continuing Legacy of Family
The anniversary celebration underscored a powerful message: Third Pillar is more than a company—it’s a family and a legacy.

“This isn’t just a business anniversary; it’s a celebration of the countless individuals who built and sustained the Third Pillar name,” said current CEO Jen Garcia during the event. “We carry our 12-year history and the excellence we’ve established with us. The ‘Third Pillar’ spirit—our dedication to innovation, customer success, and a people-first culture—will continue to be embodied by every person who has worked and will work within this organization.”

Third Pillar Leadership and Company Events

The celebration at Vikings was a heartfelt affirmation that even as the corporate structure evolves, the brand’s identity and deep-rooted professional camaraderie remain a constant. All executives and leaders, past and present, were invited.

Those who have contributed to the company’s success will forever carry the Third Pillar name as they move forward to serve as a major technology services powerhouse in the Asia Pacific region.

The event closed on a note of excitement, with employees celebrating past triumphs and looking forward to leveraging partnerships in a global scale and expertise to deliver even greater value to clients in the Philippines and beyond. The future of the team is bright, anchored by a decade of homegrown success and energized by a new global trajectory.

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Talkdesk is transforming the customer service landscape with its CX Cloud platform and Agentic AI framework. This technology goes beyond traditional automation, enabling intelligent, adaptive, and hyper-personalized interactions at every touchpoint. With Agentic AI, organizations can:

• Automate complex self-service experiences across voice and digital channels.
• Empower agents with real-time guidance, AI-driven quality management, and contextual support.
• Deliver Insights by uncovering root causes, predicting potential issues, and identifying revenue opportunities from every interaction.
  

As part of this partnership, we will integrate Talkdesk solutions—including Talkdesk for Service Cloud Voice—into our enterprise offerings. This integration allows our clients to unify AI-driven analytics, omnichannel engagement, and Salesforce CRM data into one seamless platform. The result: faster resolution times, increased self-service adoption, reduced operational costs, and enhanced customer loyalty.

“Our alliance with Third Pillar represents more than a partnership—it’s a commitment to redefining customer engagement in the Philippines,” said  Srini Madhi, Regional VP APAC Channels & Alliances at Talkdesk. “As enterprises embrace an AI-first future, Talkdesk Agentic AI empowers them to move beyond legacy constraints and unlock a new era of intelligent, human-centric customer experiences.”

This partnership will have a strong focus on industries where customer engagement is mission-critical—banking and financial services, healthcare, retail, and the public sector. Together, Third Pillar and Talkdesk will also launch joint executive briefings and innovation workshops to help organizations design and implement their AI-powered contact center strategies.

We look forward to empowering more businesses in the region to deliver customer experiences that are not just efficient—but exceptional.

About Third Pillar
Third Pillar Business Applications, Inc. is a trusted enterprise solutions provider in the Philippines, enabling digital transformation through CRM, analytics, automation, and cloud technologies. We partner with leading global technology providers to deliver industry-specific solutions that produce measurable results.

About Talkdesk
Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Its automation-first solutions optimize critical service processes, helping organizations deliver better experiences across industries and channels. With Agentic AI at its core, Talkdesk empowers brands to engage smarter, scale faster, and innovate continuously.

Schedule a quick chat with us to learn more and to start your journey toward exceptional
info@3rd-pillar.com | (02) 8831 7887

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For over a decade, Third Pillar called Corinthian Plaza its home. Within those walls, we built not just a company but a culture — forged through hallway brainstorms, late-night problem-solving, and a collective hunger to “figure things out and make them work.”

As of August 1, we officially moved into Panorama Tower in Bonifacio Global City (BGC) — a bold relocation that represents more than just a change of address. It’s a symbol of where we are headed: deeper collaboration, faster innovation, and a regional mindset powered by proximity to our strategic partners and customers

Why This Move Matters

We’re not just moving offices. We’re stepping into the heart of Metro Manila’s innovation corridor, co-locating with teams that share our vision for transformative technology and enterprise impact. With our new headquarters in BGC, Third Pillar is positioning itself to move faster, think bigger, and collaborate deeper — all while staying grounded in the same values that built our success.

What This Means for Our Customers and Partners

• No disruption, only elevation. All existing engagements, service channels, and team relationships remain unchanged — but our capabilities just leveled up.
  
• Frictionless collaboration. Working side-by-side with Yondu opens doors for joint solutions, agile delivery models, and enriched service design.
  
• Regional readiness. Being in BGC sharpens our edge in attracting talent, strengthening partnerships, and expanding our reach across Southeast Asia.
  

What This Means for Our Team

Whether you’re remote, hybrid, or onsite, our ways of working remain flexible. But for those who step into the new office, you’ll find a workspace designed for serendipity — where “collaboration” isn’t a calendar invite, it’s a way of life. The unplanned conversations, quick brainstorms, and hallway huddles are no longer accidental; they’re intentional.

This move allows us to be together more often, and better — sparking ideas that will shape the next decade of our story.

Onward, Together

Change can feel uncertain. But this isn’t about leaving behind what worked — it’s about doubling down on it, and scaling it with intention.

We’ve come a long way since our startup days. But what hasn’t changed is our relentless commitment to our customers, our people, and our mission: to unlock human and business potential through transformative technology.

We are beyond excited to welcome you to our new home in BGC.

Let’s build what’s next.
Let’s grow what matters.
#GoThirdPillarBGC

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Yet, across countless client engagements, we see the same story repeat itself: organizations invest in Salesforce, scale quickly, and then quietly accept declining performance as “normal.” What they don’t realize is that bloated automation, redundant fields, and outdated security practices are silently draining time, budget, and customer satisfaction.

The Hidden Cost of Inaction

Let’s break the myth: “If it ain’t broke, don’t fix it” doesn’t apply to enterprise technology. A sluggish Salesforce setup—even if functional—can:

• Slow down your automation by over 40%
• Introduce security vulnerabilities
• Create licensing waste through unused or overlapping user access
• Lower user adoption rates due to unnecessary complexity

In short? Your platform is operating below its potential, and that means lost revenue, lost trust, and lost time.

Why Auditing Matters — and What We Actually Do

Third Pillar’s Salesforce Audit & Optimization isn’t just a system sweep. It’s a surgical, insight-driven process that delivers tangible business results in as little as 4 weeks.

We assess your current implementation—code, configuration, user activity, licenses, validation rules, and more. Then we:

• Migrate outdated automation (e.g., Process Builder → Flows) for faster compute
• Clean up clutter from fields, layouts, and dashboards
• Fix validation gaps that hurt your data quality
• Streamline security through permission and profile audits
• Optimize licenses to save on cost and maximize adoption

All findings are backed by Salesforce-native tools like Field Trip, Optimizer, and Security Check, along with our proprietary reporting framework.

You Don’t Need a 6-Month Project

That’s the power of a surgical audit. Unlike full reimplementations that take 6–9 months, our approach is agile and surgical: you’ll start seeing improvement in week 1—not quarter 2.

We’ve helped businesses increase automation speed up to 1.5x in under a month. And in more robust efforts, we’ve seen 5x improvements.

Why Third Pillar

We’re not just a vendor. We’re a Salesforce Summit partner with over 500+ successful projects. Our team includes certified architects, business analysts, and Salesforce veterans who have one goal: to maximize ROI for your technology investments.

Final Take

If you’re unsure whether your Salesforce is running at peak performance, you already have your answer. Don’t wait for a crash—or worse, a compliance issue—to start optimizing.

Visit our Salesforce Audit & Optimization page
Or reach out at contact@3rd-pillar.com

The post Why Every Salesforce User Needs an Audit & Optimization — Now appeared first on Third Pillar.

For over a decade, Third Pillar has been steadily building toward the next major shift in enterprise technology: Artificial Intelligence. The organization has made significant investments in strengthening its capabilities and aligning services with the rapidly evolving global market.

2025 marks a defining moment in that journey. As businesses globally accelerate their adoption of AI-powered solutions, Third Pillar enters a new chapter of leadership and strategic growth.

Following 12 years of visionary leadership, Jennifer Ligones, Founder and President & CEO of Third Pillar, officially retired from the company on April 16, 2025. Ligones now serves as Country Manager of Google Cloud Philippines, leading the tech giant’s cloud and workplace transformation strategy in the country.

Succeeding her is Jen Garcia, formerly Executive Vice President and Chief Operating Officer, who now assumes the role of Chief Executive Officer. Garcia has played an integral role in Third Pillar’s expansion, overseeing key milestones such as its recognition as the top Salesforce partner in the Philippines and the successful integration into the Globe Business ecosystem.

The leadership transition has been carefully planned to ensure organizational stability and sustained momentum. Jen’s achievements during her term as CCO and COO includes Third Pillar’s status as a 4-time Salesforce Summit Partner and the only Silver Partner of DocuSign in the region—will be preserved and amplified within the larger group structure.

In 2024, the company expanded its portfolio to support sustainable, AI-driven enterprise solutions. Its strategic focus across Financial Services and Insurance, Telecommunications and Technology, and Real Estate has led to significant client engagements and long-term transformation programs.

Today Third Pillar will continue to deliver solutions in key areas such as Customer Experience (CX), CRM, Generative and Agentic AI, Strategic Portfolio Management, Contract Lifecycle Management, Automation (IDP, ML, RPA), Master Data Management, Graph Technology, and Enterprise Analytics.

With renewed leadership and expanded capabilities, Third Pillar remains positioned as a key enabler of digital transformation in the Philippines and the region.

The post Third Pillar Advances Strategic Evolution Under New Leadership appeared first on Third Pillar.

Manila, Philippines – March 27, 2025 – Global technology service firm, NCS, announced its strategic joint venture with Globe Telecom and its Enterprise IT companies, Third PIllar and Yondu. NCS acquired a majority stake in Yondu to aid in the former’s expansion into the Asia-Pacific market and enhance its ability to provide digital, cloud, data, and AI services to its global clientele.

The joint venture will rapidly scale NCS’s Philippine workforce from 150 to over 1,200 professionals, establishing NCS as a key technology services provider in the country. By combining NCS’s global delivery capabilities with Yondu’s local expertise and resources, the partnership aims to accelerate the expansion of NCS’s Global Delivery Network.

NCS will integrate its global resources in digital, cloud, data, and AI services with Third Pillar and Yondu’s existing offerings, which include custom software development, eCommerce solutions, and cloud platforms. Following the transaction’s completion, the new entity will operate as NCS Philippines with its leaders composed of key figures from NCS, Globe, Yondu, and Third PIllar.

As one of the leading enterprise technology providers in the country, Third Pillar and its parent company, Yondu, are taking the necessary steps to preserve and expand its clientele by continuously offering excellent IT products and services. In the last year alone, Third Pillar has formed new partnerships and expanded its portfolio to include powerful new solutions, including Strategic Portfolio Management, AI-powered CX platforms, Intelligent Agreements, Fraud Analysis, and more.
This strategic collaboration between the companies comes at an opportune time. Market analysis from IDC forecasts the APAC IT services market to grow at a compound annual growth rate of 6.2% from 2024 to 2028, with the Philippines specifically projected to grow at 8.7% during the same period.

The transaction involves NCS, through its subsidiary NCSI Holdings, acquiring a 51% stake in Yondu. The post-transaction enterprise value of Yondu is PHP 1,868 million (approximately SGD 44 million), with NCS’s net consideration being PHP 134 million (approximately SGD 3 million), subject to net cash and debt adjustments.

This consideration is net of the PHP 818 million (approximately SGD 19 million) used by Yondu to acquire NCS’s existing subsidiary, NCSI Philippines. The transaction will be funded through existing cash and internal resources.

The closing of the transaction is contingent upon the fulfillment of specific conditions. As of December 31, 2023, the audited net asset value of NCS’s 51% stake in Yondu was PHP 605 million (approximately SGD 14 million), and the audited net asset value of NCSI Philippines as of March 31, 2024, was PHP 206 million (approximately SGD 5 million).

Source:
https://www.prnewswire.com/apac/news-releases/ncs-establishes-joint-venture-with-globe-telecom-to-acquire-a-majority-stake-in-yondu-globes-technology-solutions-arm-302412887.html

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March 24, 2025 – Third Pillar held its 2025 company kickoff and team-building event, workforce with a dynamic team-building event at the scenic Hannah’s Garden Events Place last March 13, 2025. There, management and employees from both Third Pillar Business Applications Inc. (TPBAI) and its Global Delivery Center (GDC) arms came together to align on the year’s goals over some food, laughs, and games.

To set the tone for the day’s activities, Third Pillar’s leaders shared their experience on what it means to run a marathon and how it translates to running a successful business. From there, the different departments each took turns to share their updates and plans for 2025.

Following a filling lunch, the rest of the 2-day event was packed with engaging activities centered on promoting teamwork and healthy competition. From team cheers and performances to a 5-legged race featuring classic Filipino games, participants showcased the power of camaraderie and the success the company can build when working together. 

In the evening, the company held its first-ever company pickleball and 2-ball basketball tournament. The pickleball tournament saw fierce rallies and strategic plays, while the basketball 2-ball tournament showcased impressive shooting skills and seamless teamwork from the participants.

After the competition, everyone started to wind down and enjoyed their free time as they pleased. Workers and leaders bonded for the rest of the night over stories, food, and drinks all while getting to know and enjoy each other’s company outside of work.

The kickoff was a resounding success, with the event becoming a platform for managers and colleagues to become good friends. Rested and reinvigorated, the Third Pillar team is motivated and ready to deliver successful projects to its partners once again.

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Makati City, Philippines – Third Pillar Business Application Inc. (Third Pillar) proudly announces another historic achievement: attaining Salesforce Summit Partner status for the fourth consecutive year! This monumental milestone reaffirms Third Pillar’s position as the premier Salesforce consulting firm in the Philippines, consistently delivering unparalleled value, innovation, and customer success.

The Summit Partner status is Salesforce’s highest recognition, awarded to partners who consistently demonstrate exceptional expertise, customer satisfaction, and innovation. For Third Pillar, this four-peat is a testament to the team’s unwavering commitment to excellence, deep understanding of Salesforce solutions, and ability to transform businesses across industries.

A Driving Force in Filipino Businesses

With a focus on industries such as Financial Services and Insurance, Telecommunications & Technology, and Real Estate, Third Pillar has built a reputation for being a trusted partner. Our organic team of functional, technical, and industry consultants boasts over 200+ certifications, reflecting unmatched expertise across Salesforce solutions.

With a client base consisting of some of the top companies in the Philippines, Third Pillar has cemented itself as one of the country’s top enterprise solutions providers. With projects that continue to deliver value to its customers, Third Pillar is recognized by many as a driving force in Filipino businesses. 

Through the organization’s relentless focus and commitment to excellence, Salesforce recognizes Third Pillar as a partner-of-choice in the aspects of customer success, innovation, and engagement.

A Culture of Excellence and Empathy

Third Pillar’s success is deeply rooted in its people-first culture, where excellence and empathy go hand in hand. Our journey isn’t just about Salesforce; it’s about creating a workplace where ambition meets compassion and where every team member can unlock their full potential.

Beyond its commitment to delivering successful projects, Third Pillar puts immense value on supporting its homegrown talent. Through certifications, workshops, and different enablement sessions, employees are given multiple opportunities to expand their networks and knowledge to hone their skills. 

Third Pillar is not built on skills alone. Another defining characteristic of the company’s success is its core values. With a culture built around integrity, accountability, and camaraderie, workers at Third Pillar continuously strive to showcase their brilliance together as a team.

Elevate Your Business with Third Pillar

Whether you’re looking to optimize your operations, enhance customer experiences, or drive growth, Third Pillar is your trusted partner on your Salesforce journey. With a team of seasoned consultants, a proven track record, and an unrelenting commitment to customer success, Third Pillar is ready to help your business reach its summit.

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In recent years, the world of artificial intelligence has witnessed a revolution driven by Large Language Models (LLMs). Among these models, OpenAI’s ChatGPT has emerged as a groundbreaking tool, earning widespread recognition for its ability to perform tasks that mimic human thought processes with remarkable accuracy. However, it is not just ChatGPT that is shaping the future; companies like Deepseek are also making significant strides in disrupting the LLM market.

Deepseek’s advancements in LLM technology have opened new avenues in AI development, offering solutions that were previously unimaginable. From customer service platforms to research tools, these models are transforming industries and redefining how we approach complex problems. The impact of such innovations is profound, setting a new standard for what is possible with AI.

How LLMs Work

LLMs are sophisticated machine learning algorithms designed to understand and generate human-like text. These models, often trained on vast datasets containing trillions of words, have learned to recognize patterns in language, enabling them to respond to queries with precision and creativity.

The operation of an LLM typically follows a few key steps:

1. Input Processing: The model receives input text, which it then analyzes to understand the query or task at hand.
2. Analysis and Reasoning: Utilizing its training data, the LLM processes the information to extract relevant patterns and insights.
3. Output Generation: Based on its analysis, the model generates a response, often in the form of text, that is both coherent and meaningful.

LLMs are capable of handling multiple tasks simultaneously, from answering questions to generating creative content, all while maintaining context across interactions.

The Impact and Usecases of LLMs

The advent of LLMs has ushered in a new era of innovation across various sectors:

• Customer Service: AI-powered chatbots equipped with advanced language models now handle customer inquiries, providing instant solutions and improving service efficiency.
• Education: Educators are leveraging these tools to personalize learning experiences, offering tailored feedback and resources to students.
• Entertainment: Studios are using LLMs to create scripts, write dialogues, and even generate music and art, democratizing creative processes for creators of all skill levels.
• Healthcare: In the medical field, AI models are aiding in diagnosis, treatment planning, and drug discovery, significantly advancing personalized healthcare.
• Research and Analysis: Researchers employ LLMs to analyze large datasets, predict trends, and uncover insights that would be difficult to discern manually.

These applications highlight the versatility of LLMs and their potential to transform industries across the board.

Implications of the Improvements of LLMs

As LLM technology continues to evolve, so too do its implications for various sectors:

• Increased Productivity: Enhanced AI tools are streamlining workflows in industries such as finance, healthcare, and manufacturing.
• Enhanced Creativity: By automating routine tasks, LLMs allow creators to focus on more innovative aspects of their work.
• Improved Decision-Making: Businesses are increasingly using AI models to analyze data quickly and make informed decisions based on insights gathered from large datasets.

Moreover, the advancements in LLMs are pushing boundaries in areas such as language translation, cultural understanding, and even mental health support. These developments underscore the potential for AI to become an indispensable tool in our daily lives.

Why You Should Care

LLMs are all around us, yet many fail to recognize their full potential. From simplifying complex tasks like customer service to revolutionizing creative industries, these models are transforming the way we approach problems and utilize technology.

As we continue to explore and refine LLMs, it becomes clear that they hold the power to address some of humanity’s most pressing challenges—whether it’s advancing scientific research, improving healthcare outcomes, or enhancing global communication. The possibilities for innovation are vast and far-reaching.

The future of AI lies in our hands, but only if we approach these technologies responsibly and ethically. As LLMs evolve, they will become even more integral to our lives, enabling us to achieve new heights in productivity, creativity, and problem-solving.

In conclusion, it is clear that Large Language Models are not just tools for the future—they are here to stay. Their influence is undeniable, and as we continue to harness their potential, we must remain vigilant about how we integrate these powerful technologies into our daily lives while safeguarding against unintended consequences. Together, we can unlock the full potential of LLMs and shape a world where AI serves as an ally in our pursuit of progress and innovation.

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When you enter a website for the first time, chances are you were greeted by a pop-up regarding third-party cookies and data collection. If you choose to opt in, websites will then use cookies to collect snippets of data as you navigate their site and in turn, tailor your experience to make using their site more personal and convenient.

The modern web experience relies heavily on cookies for a lot of things. It helps websites remember who you are, and makes checking out your Amazon cart as seamless as possible. For companies, cookies help them target ads to specific demographics and create profiles of their clientele without having to rely solely on direct surveys.

While cookies are definitely a powerful tool for businesses and digital marketers, they can pose both a security and privacy risk for the end users. With the amount of data leaks and data brokers using and selling personal information, companies need to find a safer alternative to gain the trust of their users. That is where Artificial Intelligence can come in.

AI integration is steadily making its way into the workflows of many digital advertisers. With AI, companies can process multiple data formats and data sets in real-time without having to rely on cookies that store private information. This process-as-you-go model makes it so you can personalize and target customer experiences as they use the website.

Instead of needing to know your name, address, and search history to make web browsing, AI can understand your behavior and avoid identity-based advertising. This helps users remain anonymous while still benefitting from a better web experience.

The digital marketing industry has seen great strides with cookieless advertising thanks to AI integrations. Aside from addressing privacy concerns, advertisers are seeing as good or even better conversion rates. In fact, some of the biggest names in data (Google, Meta, IBM, etc.) are offering different APIs to help companies transition to cookieless advertising. 

As companies continue to incorporate AI into their operations, many brands will realize just how game-changing the technology is. Aside from improving efficiency, AI will help companies regain customer trust while delivering a better personalized experience.

Discover the power of AI APIs and what they can do for your business!

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