A Decade-Plus of Milestones in Philippine IT

The celebration highlighted the brand’s resilience and pivotal role in the local IT landscape since its establishment. Founded 12 years ago by visionary leader Jenny Ligones, Third Pillar quickly became a trusted partner, empowering Filipino companies across various industries with best-in-class Salesforce products and services.

Third Pillar with Salesforce. Third Pillar is a Summit Partner.

The company’s journey is marked by significant growth and strategic partnerships:

The Founding Vision: Starting 12 years ago, Jenny Ligones established Third Pillar with the goal of bringing world-class Customer Relationship Management (CRM) solutions to the Philippines, making it a pioneer in the local Salesforce ecosystem.

Third Pillar Customer Events through the years

Strategic Acquisition by Globe: In 2020, the brand achieved a major milestone when Globe Telecom acquired a majority stake. This partnership significantly broadened Third Pillar’s reach and strengthened its position, allowing it to provide a more comprehensive suite of cloud offerings and digital solutions to enterprise customers.

A collaborative journey of Third Pillar, Yondu and the NCS Group

More Than a Brand: A Continuing Legacy of Family
The anniversary celebration underscored a powerful message: Third Pillar is more than a company—it’s a family and a legacy.

“This isn’t just a business anniversary; it’s a celebration of the countless individuals who built and sustained the Third Pillar name,” said current CEO Jen Garcia during the event. “We carry our 12-year history and the excellence we’ve established with us. The ‘Third Pillar’ spirit—our dedication to innovation, customer success, and a people-first culture—will continue to be embodied by every person who has worked and will work within this organization.”

Third Pillar Leadership and Company Events

The celebration at Vikings was a heartfelt affirmation that even as the corporate structure evolves, the brand’s identity and deep-rooted professional camaraderie remain a constant. All executives and leaders, past and present, were invited.

Those who have contributed to the company’s success will forever carry the Third Pillar name as they move forward to serve as a major technology services powerhouse in the Asia Pacific region.

The event closed on a note of excitement, with employees celebrating past triumphs and looking forward to leveraging partnerships in a global scale and expertise to deliver even greater value to clients in the Philippines and beyond. The future of the team is bright, anchored by a decade of homegrown success and energized by a new global trajectory.

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Talkdesk is transforming the customer service landscape with its CX Cloud platform and Agentic AI framework. This technology goes beyond traditional automation, enabling intelligent, adaptive, and hyper-personalized interactions at every touchpoint. With Agentic AI, organizations can:

• Automate complex self-service experiences across voice and digital channels.
• Empower agents with real-time guidance, AI-driven quality management, and contextual support.
• Deliver Insights by uncovering root causes, predicting potential issues, and identifying revenue opportunities from every interaction.
  

As part of this partnership, we will integrate Talkdesk solutions—including Talkdesk for Service Cloud Voice—into our enterprise offerings. This integration allows our clients to unify AI-driven analytics, omnichannel engagement, and Salesforce CRM data into one seamless platform. The result: faster resolution times, increased self-service adoption, reduced operational costs, and enhanced customer loyalty.

“Our alliance with Third Pillar represents more than a partnership—it’s a commitment to redefining customer engagement in the Philippines,” said  Srini Madhi, Regional VP APAC Channels & Alliances at Talkdesk. “As enterprises embrace an AI-first future, Talkdesk Agentic AI empowers them to move beyond legacy constraints and unlock a new era of intelligent, human-centric customer experiences.”

This partnership will have a strong focus on industries where customer engagement is mission-critical—banking and financial services, healthcare, retail, and the public sector. Together, Third Pillar and Talkdesk will also launch joint executive briefings and innovation workshops to help organizations design and implement their AI-powered contact center strategies.

We look forward to empowering more businesses in the region to deliver customer experiences that are not just efficient—but exceptional.

About Third Pillar
Third Pillar Business Applications, Inc. is a trusted enterprise solutions provider in the Philippines, enabling digital transformation through CRM, analytics, automation, and cloud technologies. We partner with leading global technology providers to deliver industry-specific solutions that produce measurable results.

About Talkdesk
Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Its automation-first solutions optimize critical service processes, helping organizations deliver better experiences across industries and channels. With Agentic AI at its core, Talkdesk empowers brands to engage smarter, scale faster, and innovate continuously.

Schedule a quick chat with us to learn more and to start your journey toward exceptional
info@3rd-pillar.com | (02) 8831 7887

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For over a decade, Third Pillar called Corinthian Plaza its home. Within those walls, we built not just a company but a culture — forged through hallway brainstorms, late-night problem-solving, and a collective hunger to “figure things out and make them work.”

As of August 1, we officially moved into Panorama Tower in Bonifacio Global City (BGC) — a bold relocation that represents more than just a change of address. It’s a symbol of where we are headed: deeper collaboration, faster innovation, and a regional mindset powered by proximity to our strategic partners and customers

Why This Move Matters

We’re not just moving offices. We’re stepping into the heart of Metro Manila’s innovation corridor, co-locating with teams that share our vision for transformative technology and enterprise impact. With our new headquarters in BGC, Third Pillar is positioning itself to move faster, think bigger, and collaborate deeper — all while staying grounded in the same values that built our success.

What This Means for Our Customers and Partners

• No disruption, only elevation. All existing engagements, service channels, and team relationships remain unchanged — but our capabilities just leveled up.
  
• Frictionless collaboration. Working side-by-side with Yondu opens doors for joint solutions, agile delivery models, and enriched service design.
  
• Regional readiness. Being in BGC sharpens our edge in attracting talent, strengthening partnerships, and expanding our reach across Southeast Asia.
  

What This Means for Our Team

Whether you’re remote, hybrid, or onsite, our ways of working remain flexible. But for those who step into the new office, you’ll find a workspace designed for serendipity — where “collaboration” isn’t a calendar invite, it’s a way of life. The unplanned conversations, quick brainstorms, and hallway huddles are no longer accidental; they’re intentional.

This move allows us to be together more often, and better — sparking ideas that will shape the next decade of our story.

Onward, Together

Change can feel uncertain. But this isn’t about leaving behind what worked — it’s about doubling down on it, and scaling it with intention.

We’ve come a long way since our startup days. But what hasn’t changed is our relentless commitment to our customers, our people, and our mission: to unlock human and business potential through transformative technology.

We are beyond excited to welcome you to our new home in BGC.

Let’s build what’s next.
Let’s grow what matters.
#GoThirdPillarBGC

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For over a decade, Third Pillar has been steadily building toward the next major shift in enterprise technology: Artificial Intelligence. The organization has made significant investments in strengthening its capabilities and aligning services with the rapidly evolving global market.

2025 marks a defining moment in that journey. As businesses globally accelerate their adoption of AI-powered solutions, Third Pillar enters a new chapter of leadership and strategic growth.

Following 12 years of visionary leadership, Jennifer Ligones, Founder and President & CEO of Third Pillar, officially retired from the company on April 16, 2025. Ligones now serves as Country Manager of Google Cloud Philippines, leading the tech giant’s cloud and workplace transformation strategy in the country.

Succeeding her is Jen Garcia, formerly Executive Vice President and Chief Operating Officer, who now assumes the role of Chief Executive Officer. Garcia has played an integral role in Third Pillar’s expansion, overseeing key milestones such as its recognition as the top Salesforce partner in the Philippines and the successful integration into the Globe Business ecosystem.

The leadership transition has been carefully planned to ensure organizational stability and sustained momentum. Jen’s achievements during her term as CCO and COO includes Third Pillar’s status as a 4-time Salesforce Summit Partner and the only Silver Partner of DocuSign in the region—will be preserved and amplified within the larger group structure.

In 2024, the company expanded its portfolio to support sustainable, AI-driven enterprise solutions. Its strategic focus across Financial Services and Insurance, Telecommunications and Technology, and Real Estate has led to significant client engagements and long-term transformation programs.

Today Third Pillar will continue to deliver solutions in key areas such as Customer Experience (CX), CRM, Generative and Agentic AI, Strategic Portfolio Management, Contract Lifecycle Management, Automation (IDP, ML, RPA), Master Data Management, Graph Technology, and Enterprise Analytics.

With renewed leadership and expanded capabilities, Third Pillar remains positioned as a key enabler of digital transformation in the Philippines and the region.

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Manila, Philippines – March 27, 2025 – Global technology service firm, NCS, announced its strategic joint venture with Globe Telecom and its Enterprise IT companies, Third PIllar and Yondu. NCS acquired a majority stake in Yondu to aid in the former’s expansion into the Asia-Pacific market and enhance its ability to provide digital, cloud, data, and AI services to its global clientele.

The joint venture will rapidly scale NCS’s Philippine workforce from 150 to over 1,200 professionals, establishing NCS as a key technology services provider in the country. By combining NCS’s global delivery capabilities with Yondu’s local expertise and resources, the partnership aims to accelerate the expansion of NCS’s Global Delivery Network.

NCS will integrate its global resources in digital, cloud, data, and AI services with Third Pillar and Yondu’s existing offerings, which include custom software development, eCommerce solutions, and cloud platforms. Following the transaction’s completion, the new entity will operate as NCS Philippines with its leaders composed of key figures from NCS, Globe, Yondu, and Third PIllar.

As one of the leading enterprise technology providers in the country, Third Pillar and its parent company, Yondu, are taking the necessary steps to preserve and expand its clientele by continuously offering excellent IT products and services. In the last year alone, Third Pillar has formed new partnerships and expanded its portfolio to include powerful new solutions, including Strategic Portfolio Management, AI-powered CX platforms, Intelligent Agreements, Fraud Analysis, and more.
This strategic collaboration between the companies comes at an opportune time. Market analysis from IDC forecasts the APAC IT services market to grow at a compound annual growth rate of 6.2% from 2024 to 2028, with the Philippines specifically projected to grow at 8.7% during the same period.

The transaction involves NCS, through its subsidiary NCSI Holdings, acquiring a 51% stake in Yondu. The post-transaction enterprise value of Yondu is PHP 1,868 million (approximately SGD 44 million), with NCS’s net consideration being PHP 134 million (approximately SGD 3 million), subject to net cash and debt adjustments.

This consideration is net of the PHP 818 million (approximately SGD 19 million) used by Yondu to acquire NCS’s existing subsidiary, NCSI Philippines. The transaction will be funded through existing cash and internal resources.

The closing of the transaction is contingent upon the fulfillment of specific conditions. As of December 31, 2023, the audited net asset value of NCS’s 51% stake in Yondu was PHP 605 million (approximately SGD 14 million), and the audited net asset value of NCSI Philippines as of March 31, 2024, was PHP 206 million (approximately SGD 5 million).

Source:
https://www.prnewswire.com/apac/news-releases/ncs-establishes-joint-venture-with-globe-telecom-to-acquire-a-majority-stake-in-yondu-globes-technology-solutions-arm-302412887.html

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Makati City, Philippines – At Third Pillar, a certified Great Place to Work®, diversity and inclusion are key pillars that drive its organizational culture and success. Since its inception in 2013, Third Pillar has fostered an inclusive environment where employees are empowered to thrive, with a special focus on disability inclusion.

Disability Inclusion in the Hiring Process

Third Pillar recognizes the importance of breaking down barriers for individuals with disabilities in the job market. The company has implemented several practices to ensure an accessible and inclusive hiring process.

Job postings are crafted in clear, plain language and are free from unnecessary jargon, making them easier to understand for all applicants, particularly those who are neurodivergent. Moreover, all job descriptions are made compatible with assistive technologies like screen readers to accommodate visually impaired candidates.

Third Pillar also offers flexible interview formats, such as video or phone interviews, and provides inclusive interviewing training for hiring teams, ensuring a welcoming environment for all candidates.

Supporting Employees with Disabilities Throughout Their Careers

Third Pillar is committed to supporting employees with disabilities throughout their career journeys. Beyond hiring, the company offers mentorship, training, and skill-building opportunities tailored to employees with diverse needs. By creating equal opportunities for growth, the company ensures that employees with disabilities can achieve their full potential.

Employee Resource Groups (ERGs) have also been established to foster community and connection within the workplace. These groups serve as safe spaces where employees from underrepresented communities, including those with disabilities, can gather, share experiences, and receive support.

Including Employees with Disabilities in Business Strategies

Diversity in the workplace drives innovation, and Third Pillar incorporates the perspectives of employees with disabilities into its business strategies. This approach not only fosters fresh problem-solving ideas but also ensures that the company’s products and services are designed with accessibility in mind.

By prioritizing accessibility from the start, Third Pillar creates solutions that resonate with the diverse communities it serves, including the global population of people with disabilities. This inclusive approach helps expand market reach and enhances customer loyalty while empowering employees to contribute meaningfully to the company’s success.

Accountability and Commitment to Progress

Third Pillar holds itself accountable to the promises it makes on diversity and inclusion. The company continuously reviews and enhances its practices to ensure that they align with its long-term vision of inclusivity. Through this commitment, Third Pillar aims to create a workplace where all employees—regardless of ability—can succeed.

Join Third Pillar

At Third Pillar, diversity and inclusion are not just ideals but everyday practices. The company is always seeking talented individuals who are passionate about working in an environment that celebrates accessibility, empowerment, and innovation. Explore exciting career opportunities at Third Pillar and become part of a workplace where everyone belongs.

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Makati City, Philippines – Federal Land, a major real estate developer in the Philippines, has partnered with Third Pillar to kick off one of its biggest digital transformation projects for customer experience. As one of the most trusted large-scale developers in the country, Federal Land sought to revolutionize its system with Salesforce in the shape of Project Crescent.

As one of the top Salesforce implementers in the Philippines, Third Pillar developed a tailor-fit implementation that goes in line with Federal Land’s operations. Once the system goes live, Project Crescent will usher in a new era of customer relations for the company.

Empowering Digital Relationships

With the current state of digital technology, businesses need to handle the surge in customer requests and information more efficiently to keep up with the velocity of opportunities. Many companies are facing several challenges to keep up with the demands of modern customers, which is where Federal Land identified four key areas they would like to address:

• Information-savvy customers who want a better digital experience 
• Heavier emphasis on real-time interactions with mobile-first experiences/expectations
• Smarter way of collecting and analyzing customer information
• Customer care and case management

Federal Land partnered with Third Pillar to identify the best way to approach these goals. After several weeks of assessments and meticulous planning, the two came up with a special implementation of Salesforce. With a focus on delivering better digital-first customer experiences, Project Crescent will be able to increase customer retention, boost productivity, improve sales pipelines, and drive more wins once it goes live.

Redefining Success with Technology

Federal Land has successfully expanded and developed despite the many challenges of the post-pandemic real estate market. That success is in no small part to the company’s commitment to delivering value to its customers putting them first before anything else.

With 50 years of shaping the country’s skyline, Federal Land remains one of the top real estate organizations by adapting the best practices, technologies, and methodologies in the industry in order to stay competitive. Project Crescent came to fruition naturally, as the company innovated its business.

Third Pillar’s Commitment to Innovation

With over 500+ successful projects across different industries in its portfolio, Third Pillar has continuously aided companies in their pursuit of digital transformation. With the right technologies in place, companies can expect great returns with the right investments.

From customer experience to AI and automation, Third Pillar’s extensive portfolio of solutions is set to help any business drive growth where it matters most. 

Find out which technologies can help your company by booking a FREE consultation with Third Pillar!

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Makati City, Philippines – BPI/MS Insurance Corporation, a leading non-life insurance provider in the Philippines, has embarked on a transformative digital project to enhance customer experience and expedite claims processing. Partnering with solutions provider Third Pillar, BPI MS is implementing a custom-built solution called ACAP + ISIP (Agile Claims Automation Processing + Intelligent Supplier Invoice Processing).

Pioneering AI for Streamlined Claims

This innovative system leverages Artificial Intelligence (AI) and Machine Learning (ML) automation as part of its functionalities. ACAP + ISIP simplifies the claims process for both policyholders and case handlers, resulting in increased accuracy, faster processing times, and efficient invoice management.

When fully deployed, customers will be able to leverage the technology and see marked improvements in their insurance claims through a simplified and easier process.

Boosting Customer Satisfaction Through Innovation

Since 2020, BPI MS has prioritized digital transformation to deliver superior products and services. This commitment extends to streamlining claims processing, a key factor in customer satisfaction. The ACAP + ISIP project underscores BPI MS’s dedication to continuous improvement and its focus on leveraging technology to benefit its customers.

Third Pillar’s Commitment to Innovation

As one of the first AI-powered claims-processing solutions in the country, this project is a testament to Third Pillar’s commitment to helping businesses through the power of technology. With over 500+ successful projects across different industries in its portfolio, Third Pillar has proven that investing in innovation provides great returns for those who are willing.

As AI technology finds its way to products and services, Third Pillar commits to serve as the bridge between companies and technology and only provide effective solutions for its clients.

Discover how AI Solutions can help your company by booking a FREE consultation with Third Pillar!

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