Makati City, Philippines – Federal Land, a major real estate developer in the Philippines, has partnered with Third Pillar to kick off one of its biggest digital transformation projects for customer experience. As one of the most trusted large-scale developers in the country, Federal Land sought to revolutionize its system with Salesforce in the shape of Project Crescent.
As one of the top Salesforce implementers in the Philippines, Third Pillar developed a tailor-fit implementation that goes in line with Federal Land’s operations. Once the system goes live, Project Crescent will usher in a new era of customer relations for the company.
Empowering Digital Relationships
With the current state of digital technology, businesses need to handle the surge in customer requests and information more efficiently to keep up with the velocity of opportunities. Many companies are facing several challenges to keep up with the demands of modern customers, which is where Federal Land identified four key areas they would like to address:
- Information-savvy customers who want a better digital experience
- Heavier emphasis on real-time interactions with mobile-first experiences/expectations
- Smarter way of collecting and analyzing customer information
- Customer care and case management
Federal Land partnered with Third Pillar to identify the best way to approach these goals. After several weeks of assessments and meticulous planning, the two came up with a special implementation of Salesforce. With a focus on delivering better digital-first customer experiences, Project Crescent will be able to increase customer retention, boost productivity, improve sales pipelines, and drive more wins once it goes live.
Redefining Success with Technology
Federal Land has successfully expanded and developed despite the many challenges of the post-pandemic real estate market. That success is in no small part to the company’s commitment to delivering value to its customers putting them first before anything else.
“The growth of this company depends on our customers. If our customers are satisfied, then our company will definitely grow.”
Dinna Ramos, Systems and Methods Group Head of Federal Land
With 50 years of shaping the country’s skyline, Federal Land remains one of the top real estate organizations by adapting the best practices, technologies, and methodologies in the industry in order to stay competitive. Project Crescent came to fruition naturally, as the company innovated its business.
Third Pillar’s Commitment to Innovation
With over 500+ successful projects across different industries in its portfolio, Third Pillar has continuously aided companies in their pursuit of digital transformation. With the right technologies in place, companies can expect great returns with the right investments.
From customer experience to AI and automation, Third Pillar’s extensive portfolio of solutions is set to help any business drive growth where it matters most.
Find out which technologies can help your company by booking a FREE consultation with Third Pillar!