Vista Land: The Largest Homebuilder
About the Customer
Vista Land is a premier real estate developer in the Philippines, renowned for its commitment to building sustainable and thriving communities. With a focus on quality craftsmanship and innovative design, Vista Land offers a diverse portfolio of residential, commercial, and leisure developments tailored to meet the evolving needs of its customers.
Trusted for its excellence and dedication to creating vibrant lifestyles, Vista Land continues to shape the landscape of Philippine real estate.
Business Challenges
The business faced challenges in efficiently capturing, managing, and tracking the status of potential leads and opportunities from diverse channels. Additionally, there was a need to effectively utilize social media for lead generation across various territories. Improving lead management and leveraging social media effectively were key objectives to address these challenges.
Solutions
To tackle the business challenges, the following solutions were implemented:
- Integration of Sales Cloud and Social Studio to capture and generate leads through social media platforms.
- Creation of a Single-View of the Customer using an Omni-Channel Dashboard for agents to streamline customer interactions.
- Provision of access to real-time dynamic reports and dashboards for informed decision-making.
Salesforce Sales Cloud
Social Studio
Omni-Channel Dashboard
Real-time Reports
The Results
The implemented solutions produced the following results:
- Increased lead generation from multiple channels.
- Automated lead management and assignment to agents based on predefined criteria.
- Enhanced customer engagement through streamlined processes and personalized interactions.