Case Study: How did Third Pillar help their healthcare client grow?

14 May 2021

Having the right technology is crucial in the healthcare industry, especially in this decade. Health Maintenance Organizations (HMOs) and clinics must solve the challenges of being closer to their patients.

What helps healthcare workers and staff overcome the obstacles of providing convenient experience to patients? Well, one of the software solutions that can help your organization is customer relationship management (CRM)

A study revealed that the global healthcare CRM market is expanding. Growing at a compound annual growth rate (CAGR) of 10.4%, the value is expected to reach $9.6 billion by 2026.

Image from Pixabay/Pexels

When a healthcare organization has a CRM solution, they have the tools to be closer to their patients by having a 360-degree view of their data. It also goes beyond that too. 

How does it go beyond that though? That’s why we’re here to answer that question by briefly showing what we did to make an HMO client grow.

This HMO experienced a lack of key tools on their customer service, which prevented them from giving their members the much-needed engagement. They aim to be the leading HMO by improving their strong points so that they can be closer to their members.  

In partnership with the world’s number one CRM platform, Salesforce, we provided Service Cloud to their organization within a short period of time. Our top priority was to help this client personally connect with their customers. 

Image from Salesforce 

We also executed this solution by understanding their goals to improve their performance and enhance productivity. With this approach, our client offered a more personalized and effective service to their members. 

To know more details about this, read our case study here.