How Salesforce and Third Pillar helped CITEM’s digital journey

23 Jul 2021

In today’s new normal, using digital solutions is essential for creating marketing strategies. The Center for International Trade Expositions and Missions (CITEM) is doing this by taking a big step towards digitizing its organization this year. 

CITEM is an agency under the Philippine Department of Trade and Industry that focuses on export promotions. They recently utilized the services of the world’s #1 customer relationship management (CRM) software, Salesforce, through its gold consulting partner, Third Pillar

Image from ASEAN SME Academy

This organization is looking to level-up its content marketing through these Salesforce solutions: Social Studio and Marketing Cloud. These platforms made CITEM manage its Facebook, Twitter, and Instagram accounts efficiently. Social Studio also helped them enhance their social media presence and promote businesses on FAME+, a digital trade platform for buyers and sellers in the local lifestyle, fashion, and home industries. 

Marketing Cloud tools furthers CITEM’s advocacy by bringing them closer to their customers. It helped them solve the challenges of onboarding sellers through automation and end-to-end streamline process. This solution also ensures that the email subscribers will receive personalized interactions. 

Image from Salesforce

The Salesforce service automates manual production so this agency can focus more on creating campaigns to promote the Philippines ’ local industries. Overall, the solutions help the approval processes for marketing materials to be faster and more organized. 

One of the goals of CITEM’s partnership with Salesforce and Third Pillar is to use the technology to its full potential by focusing on building relationships and telling stories. This relationship aims to further enhance their content marketing strategies. 

Salesforce also got good metrics from this organization. Read here to know more about how CITEM utilized it’s digital strategy with the help from Third Pillar and Salesforce. 

Our team aims to create meaningful relationships with partners like CITEM. We want to provide the CRM tools that bring your marketing goals a leap forward with a human-centered approach.