25 Marketing Automation Tools You Can’t Miss Out On

28 Sep 2020

It’s no surprise that the majority of businesses are working to improve their digital presence. The numbers are growing each year as marketers focus more on technology, like marketing automation softwares, to stay updated with trends and have more efficient workflows. Marketing automation allows marketers to automate what otherwise would be repetitive manual tasks like email marketing and lead nurturing. Automation helps speed up processes without compromising the quality of work.

Learn more about Marketing Automation with this video!

But despite the convenience brought by these tools, it can get complicated to have so many different softwares with various features to choose from. 

We have listed 25 highly effective marketing automation softwares that can help boost your business growth.

  1. Salesforce Marketing Cloud

Salesforce Marketing Cloud has countless features that will allow you to reach your customers and target audience across channels and devices in the best way possible. Marketing Cloud has integrated solutions for customer journey management, email, mobile, social, advertising, and so much more.

All the possible engagements you may have are already covered. This platform will guide all your customers on their 1-to-1 journeys with your business and will do so in a way that is easy and effective.

  1. Customer.io

Customer.io allows you to send targeted emails, push notifications, and SMS. You can get real-time data that helps you personalize your content depending on your customer information. Doing so will build your connection with them and encourage them to interact more with your business. 

Their other features include A/B testing, conversion tracking, customer profiles, and in-context conversations. You will know how your customers respond to your content, how small changes make a big impact on your business, and how you can expand from just tracking clicks to tracking your conversions and the revenue they give you.

  1. Constant Contact

Email marketing is one of the most effective ways to widen your network and grow your brand. Constant Contact is a great email marketing automation tool that emphasizes working smarter by using the services they offer. 

They provide some unique features like Facebook fan promotions, coupons and deals, and event management to help your business performance. Aside from the regular email marketing automation, they also have email marketing for ecommerce tools, social marketing, contact list management, and tracking tools to show how users respond and interact with your emails. 

  1. Pardot

As part of the Salesforce dynasty, Pardot is a reliable marketing automation suite that would be perfect for you if you are looking to boost your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.

The solutions they provide will help marketers build better connections with their clients through personalized campaigns, generate more pipeline, improve sales, and capture true marketing ROI. Their B2B Marketing Automation also offers sales alignment and artificial intelligence which would both be beneficial to your business.

  1. Hubspot

Hubspot is an inbound-marketing tool that aims to convert outbound leads to inbound ones. They help you turn your visitors into leads to help grow your business. When a lead submits a form, you will get additional information like their job title and social profiles, along with how they arrived on your site. 

It also has built-in analytics to show you which traffic sources are driving the most conversions. Hubspot definitely makes marketing faster and simpler. Their basic pricing is $200 a month for 100 contacts and already includes content creation tools, content optimization, email marketing, a social media suite, and a marketing analytics dashboard.

  1. Demandware

Demandware encourages the world’s leading companies to continuously step up their game by availing of their services. They are now a Cloud under the Salesforce Customer Success Platform, and they specialize in e-commerce and the retail industry. This means their customers are moved to respond efficiently to new market opportunities and changing consumer expectations.

Their Customer 360 platform was built to grow with ecommerce and is meant for B2B and B2C companies. Companies can then meet and even exceed both their business and customer expectations.

  1. Adroll

Adroll created a more unified system for essential marketing and advertising campaigns and activities to give companies more control over them while providing a better experience for their customers. Having all of these factors become more centralized will make companies more efficient when it comes to producing relevant content at the best possible time.

Speaking of efficiency, Adroll also offers cross-device and cross-platform retargeting capabilities as well as flexible segmentation, allowing you to give a great experience for your customers. They have customized budgeting and full control over ad spend as well.

  1. DialogTech

DialogTech is an AI-powered software that would be useful for your company as it helps boost ROI by allowing you to automate your inbound call analytics. Many companies depend on call data and call routing technology to acquire more customers, understand them better, and eventually increase revenue.

They have many features that include call-tracking, phone surveys, caller-profile data, reverse lookup, geolocation routing, and conversation analytics. Gathering data through manual recording is usually slow and inefficient for businesses. DialogTech’s unique call-tracking feature removes that kind of hassle. Call-tracking is one of DialogTech’s unique features because the only way to gather that data is by manually recording, which is slow and inefficient for businesses.

  1. Oracle Eloqua

One of the great things about Oracle Eloqua is how it lets marketers plan automated campaigns while personalizing them at the same time. They started with a goal to boost lead generation but have grown tremendously. Now, Oracle Eloqua will give you the lead-management tools you need and segment your audience in specific ways. It is an effective personalization tool that can be used for multiple channels like email, video, and mobile.

If you need to make high quality campaigns for B2B or considered-purchase audiences, Oracle Eloqua can help you do that. Not only is it easy to create and implement, it also gives you the space to make your strategies more meaningful to the customer.

  1. Datorama

Datorama, a Salesforce company, is an AI-powered marketing software that can help your business optimize all your marketing data and reach your set KPIs. This is extremely helpful as teams no longer need to do manual processing for their analytics, making them more efficient and ultimately more fulfilled in their work.

Through AI-powered insights, businesses can be smarter about their marketing strategies by not only unifying marketing data, but also analyzing them across channels so all stakeholders have access to that information easily. You can easily achieve your marketing goals and drive ROI to your business.

  1. Act-on

Act-on is a cloud-based platform that has many useful features to help your business. They help with B2B Demand Generation, B2C Sales and Transactions, and Customer Marketing among many others. Act-on also lets you connect inbound and outbound leads to manage your existing programs.

Using Act-On can definitely boost your revenue and take your marketing strategies to the next level with the different features and packages they offer. It is also easy to integrate with Salesforce to deliver more highly qualified and sales-ready leads to the sales team.

  1. Infusionsoft

Infusionsoft brings increased sales and efficiency together. They make it easy for you to form your sales and marketing strategies from the moment you create it up to execution. You can be more efficient by automating tasks like follow-ups, billing, and payments which may get repetitive. 

It truly is an all-in-one solution that provides advanced features together with fully customizable campaigns, and powerful app integration. They were even ranked #1 for CRM and marketing automation in the Top 50 Best Software Awards for SMB in 2019.

  1. MuleSoft

MuleSoft easily unifies data that will showcase a single view of each customer. This is a big advantage for sales teams as they can properly identify customer purchases, read reviews, and explore other items they are interested in. A single view of the customer helps you make more customized and target campaigns that can help boost your sales and improve customer satisfaction.

Aside from this, Mulesoft makes it easy to connect any application, data, and device with Application Programming Interfaces (APIs), automates business processes and develops better customer experiences.

  1. Tableau Software

The Tableau and Salesforce integration makes their analytics solution much easier to trust. Tableau provides analytics for everyone in the business and blends Salesforce data from the Customer 360 platform, giving businesses a deeper and more holistic understanding of their customers.

It also translates raw data to something easily understandable. This can help your business better act on the data that matters most to them.

  1. SAP Marketing Cloud

SAP’s Marketing Cloud solutions can increase growth and revenue to businesses through their unique features that cannot be found in just any CRM software. They offer dynamic customer profiling that shows insights of customer’s real-time intents, enhanced analytics capabilities for flexible operational reports, automated trigger-based campaigns that capture and react to customers’ interactions. These are just some of their wide range of features and services. 

SAP Marketing Cloud will show you how to identify and respond to new opportunities through real-time data and self-service analytics as well, which will lead to enhanced business performance.

  1. Evergage

Evergage has been empowering marketers and developers from both B2B and B2C companies to improve their marketing strategies by offering a full suite of real-time personalization and customer data platform (CDP) capabilities, together with 1:1 machine learning-driven recommendations and experiences.

The real time personalization offered by Evergage will definitely accelerate your company’s efforts to improve engagement with customers. Their ability to service clients has made them stand out, as proven by Salesforce’s recent acquisition of the company.

  1. Buddy Media

The social media marketing platform has helped some of the world’s top brands like Ford and L’Oreal reach billions of customers across various social media platforms. Buddy Media has easily become the popular choice to engage, gain insight, and further advertise social marketing programs.

Buddy Media shows tremendous growth for businesses and convinces them how important a social media presence is for better engagement. Integrated with the Salesforce Marketing Cloud in 2012, they have joined forces to help businesses optimize their social media marketing programs.

  1. GetResponse

GetResponse is a user-friendly, affordable, and effective marketing automation software filled with many important features like email marketing, CRM, landing pages, ecommerce tools, and more. What more could you want, right?

They also have a Salesforce contact import option where you can integrate your Salesforce contacts into your email marketing campaigns and send highly targeted offers to optimize your campaign results. (GetResponse, 2016).

  1. Iterable

Iterable is an integrated, cross-channel, growth marketing platform made especially for marketers who want to create, execute, and optimize campaigns for improved customer engagement across multiple channels. 

They also offer flexible data integration, behavior-based personalization, customer journey mapping, and more. Iterable can be easily integrated with Salesforce for you to generate more leads and run more effective campaigns.

  1. ManyChat

ManyChat changes the way businesses communicate with their customers. They work to increase sales, get more leads, and engage prospects to help your clientele grow. 1.3 billion people use Facebook messenger everyday, and ManyChat takes full advantage of this for sales and marketing strategies like selling products, booking appointments, capturing contact information, and more.

This will work well with you because it allows you to maximize the tools they already have. ManyChat amplifies connection and is perfect for all businesses, especially small business owners who are looking to grow.

  1. Omnisend

Omnisend is an ecommerce marketing automation platform that prides itself in highly-relevant emails and texts that allows businesses to always stay relevant and consistent. Despite their specialization, they offer much more than email campaigns. Their focus on ecommerce gives you the chance to garner more sales with pre-built automations for cart abandonment, welcome series, transactional emails, and more.

Omnisend also offers robust segmentation that helps improve targeting, and email and SMS marketing for an omnichannel customer experience. 

  1. Ontraport

Ontraport seamlessly connects your promotional materials for a better and more convenient experience. They help manage CRM, emails, SMS texts, landing pages, forms, and membership sites (a new feature!).

Having data all in one place makes it easier to identify the campaigns that are generating conversions, which will allow you to better allocate your time and resources to what is already working for you.

  1. SendinBlue

SendinBlue gives you the chance to be where their customers are to make their journey truly memorable. Aside from their email marketing, SMS marketing, and chat services, they also offer CRM, marketing automation, transactional email, and segmentation.

With the features of SendinBlue, you get to choose the tools they need to communicate best and take less time to complete their tasks.

  1. Autopilot

Autopilot allows you to automate the entire customer journey but still send personalized content that will build a more personal relationship with your customers. Customer experiences can be so smooth that it could create repeat buyers and loyal customers.

You can also easily integrate with many other applications like Salesforce, Facebook, and Google AdWords to further engage customers. As customers become more active on different platforms, you will still be able to reach and interact with them through Autopilot.

  1. Mautic

Mautic is an open-source marketing automation platform that boasts over 200,000 clients and over 1,000 volunteers. They provide many options for marketing automation softwares so it gives you the freedom to choose what is right for you depending on your goals and available resources.

What is intriguing about the platform is how they seem to be limitless, with various options ready for the taking. They also establish critical integrations. Marketers will save time and energy from going through potential leads that may not be as qualified as initially thought, and focus more on the leads obtained through the lead nurturing process that has already been done by the marketing automation software.

Many marketing automation tools exist, but the best ones can easily be integrated with Salesforce, the #1 CRM Solution that unifies marketing, sales, and more all into one space. 

As a trusted Salesforce partner, let Third Pillar help you grow your business through your marketing efforts. Check out our Accelerated Packages here and ask us how!