MANILA, Philippines – Third Pillar Business Applications Inc., the country’s pioneering and long-standing Salesforce partner, celebrated its 12th Anniversary last Thursday (October 23, 2025) with a festive lunch at Vikings Luxury Buffet in SM Jazz Mall, Makati. The event was a jubilant reflection on a journey of continuous digital transformation for Philippine enterprises.
A Decade-Plus of Milestones in Philippine IT
The celebration highlighted the brand’s resilience and pivotal role in the local IT landscape since its establishment. Founded 12 years ago by visionary leader Jenny Ligones, Third Pillar quickly became a trusted partner, empowering Filipino companies across various industries with best-in-class Salesforce products and services.
Third Pillar with Salesforce. Third Pillar is a Summit Partner.
The company’s journey is marked by significant growth and strategic partnerships:
The Founding Vision: Starting 12 years ago, Jenny Ligones established Third Pillar with the goal of bringing world-class Customer Relationship Management (CRM) solutions to the Philippines, making it a pioneer in the local Salesforce ecosystem.
Third Pillar Customer Events through the years
Strategic Acquisition by Globe: In 2020, the brand achieved a major milestone when Globe Telecom acquired a majority stake. This partnership significantly broadened Third Pillar’s reach and strengthened its position, allowing it to provide a more comprehensive suite of cloud offerings and digital solutions to enterprise customers.
A collaborative journey of Third Pillar, Yondu and the NCS Group
More Than a Brand: A Continuing Legacy of Family
The anniversary celebration underscored a powerful message: Third Pillar is more than a company—it’s a family and a legacy.
This isn’t just a business anniversary; it’s a celebration of the countless individuals who built and sustained the Third Pillar name
“This isn’t just a business anniversary; it’s a celebration of the countless individuals who built and sustained the Third Pillar name,” said current CEO Jen Garcia during the event. “We carry our 12-year history and the excellence we’ve established with us. The ‘Third Pillar’ spirit—our dedication to innovation, customer success, and a people-first culture—will continue to be embodied by every person who has worked and will work within this organization.”
Third Pillar Leadership and Company Events
The celebration at Vikings was a heartfelt affirmation that even as the corporate structure evolves, the brand’s identity and deep-rooted professional camaraderie remain a constant. All executives and leaders, past and present, were invited.
Those who have contributed to the company’s success will forever carry the Third Pillar name as they move forward to serve as a major technology services powerhouse in the Asia Pacific region.
The event closed on a note of excitement, with employees celebrating past triumphs and looking forward to leveraging partnerships in a global scale and expertise to deliver even greater value to clients in the Philippines and beyond. The future of the team is bright, anchored by a decade of homegrown success and energized by a new global trajectory.