Social media interactions can become overwhelming for even the most experienced departments. With the sheer number of comments, messages, and general engagements, collecting and analyzing useful information can be slow and tedious. Enter the world of social listening. First of all, what is social listening? Social listening is the ability to collect and process any…
How do you run a business without ever shaking hands? How do you build solid relationships without ever meeting in person? The post-pandemic world limits your contact with your employees, your partners, and, most importantly, your customers. Whether it’s handling your product, interacting with your customers, or even simple payment, “contactless” is the name of…
“If you can’t alter the way your products and services are delivered, you are dead in the water” – Blake Morgan, Forbes Magazine No truer words have been spoken at a time like this. Covid-19 has changed every facet of life, and the business world is no exception. With most people confined to their homes,…
When people clamored to work from home, this wasn’t what they meant. The pandemic changed the world, and everyone is paying the price. Over 3 million people have contracted the virus and over 200 thousand have died so far. Look at economic graphs and you’ll see huge spikes. Up for unemployment, and down for stock…
Paymaya, the leader in mobile money and payments, celebrated its Annual Christmas Party by hosting an ‘Innovation Festival’ that showcased their culture of innovation. Part of the festival was a showcase of all the major technologies they partnered with to drive digital innovation. Salesforce and Third Pillar, their Gold Consulting Partner, were key exhibitors in…
Juggling between emailing your customers, business development, keeping up your social media persona and tracking all your business activities is a struggle for most managers. A way to avoid that is to invest in a Customer Relationship Management system or platform (CRM) for your company. Here at Third Pillar, we know the value of the…
Across all industries and in the current market landscape, the volume of data being produced and processed by companies continues to increase and shows no signs of slowing down. As a critical business asset, it is of utmost importance that the collection, management and storage of data by organizations, especially sensitive information, is not just…
The contract negotiation stage is often considered the most tedious part of the entire sales cycle. Getting approvals from stakeholders can take an agonizingly long time. In some cases, just getting the final signatures in means several weeks of waiting time. To compound this, with never-ending tweaks and the contract constantly going and back forth,…
In any project, hard work does not end when implementation is done. It’s a journey that involves learning, change management, monitoring, evaluating, and implementing new features and a lot of tweaking along the way towards continuous improvement. One of the ways that companies can ensure success in this journey is to have a post-implementation support…
Imagine this scenario: you’ve just completed your latest digital campaign and the results are amazing in terms of new customer leads. However, you are waiting for feedback from the different sales teams regarding leads conversion, and the information is painfully slow in coming. Helplessly, you wait for field data to come in before you plan…
